Here are the answers we give most often when a client is weighing whether to start an editorial placement program. If your situation is different, write to us and we will respond within one working day.
How do you decide which domains are worth pursuing?
We look at three things before we pitch a publication: the domain's authority, the topical fit with your content, and whether the site actually gets traffic from search. A high-authority domain that covers finance when you sell garden tools is not a good match. We also check that the publication has a real editorial process, because a link placed on a page nobody reads will not move your rankings.
What does the sponsored article look like once it is published?
The piece is written by a journalist who works in the same sector as your brand. It is integrated into the publication's regular flow, so it reads like their own content rather than an ad. You will see the final draft before it goes live, and the link is placed contextually inside the body of the article, not in a footer or a sidebar.
How long before we see movement in organic positions?
Most clients notice a shift in the second or third month after the first placements go live. Search engines need time to crawl the new pages and reassess your profile. We send a monthly report with the reference metrics we agreed on at the start, so you can track progress without guessing.
Do you work with sites that have had a penalty or a manual action?
Yes. The first step is a full audit of your backlink profile to identify what caused the problem. We then build a recovery plan that includes disavowing toxic links and replacing them with editorial placements from relevant domains. It takes longer than a clean start, but the results hold.